A case study on how curated decor increased a property’s market appeal.
When it comes to real estate, a property’s potential isn’t just in its structure — it’s in how it feels. Styling and decoration aren’t just aesthetic decisions; they’re strategic tools to increase perceived value, accelerate sales, and emotionally connect with buyers.
In this case study, we explore how transforming a cold, empty space into a curated and inviting environment led to a faster sale and a higher price point.
The Challenge:
An investment property in a high-end neighborhood sat unsold for months. Though brand new and architecturally impressive, it lacked warmth, lifestyle cues, and emotional resonance.
The Auraliving Solution:
- Developed a custom styling concept based on the target buyer profile
- Sourced modern, minimalist furnishings with neutral tones
- Created lifestyle vignettes to help buyers imagine themselves in the space
- Added texture through textiles, lighting, and greenery
The Result:
The property sold within 3 weeks — for 12% above the original asking price — after styling. Viewings increased by 3x, and the emotional feedback was immediate: “It finally feels like a home.”
